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FDA releases draft social media guidance

Covers 'interactive promotional media', such as Facebook, Twitter and blogs

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GSK launches Facebook weight loss campaign for Alli

‘60-Day Kickstart’ initiative offers free healthy living support

A drug bottle with a 'like' option on the label

05 Social Media: A Health Hazard?

The case to embrace going social

Havas Lynx

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Digital recruitment for clinical trials

As more patients go online for health, digital channels are showing ever-greater promise

Pfizer’s Jonathan Emms to be ABPI president

Will take over from MSD's Deepak Khanna in April

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Pfizer ups the ante on clinical transparency

Revamps access to data portal

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ViiV’s Tivicay for HIV on course for EU approval

More positive news for GSK, Pfizer and Shionogi joint venture

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GSK and Pfizer combine melanoma drugs in new trial

Will investigate effects of adding palbociclib to Mekinist

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Pfizer extends optimisation campaign

Pharma company supports efforts to ensure public get best out of medicines

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How Pfizer reclaimed its Twitter brand

Company explains how it took back its name on the social network

Pfizer finally acquires the @pfizer name on Twitter

Will streamline its existing @pfizer_news account

- PMLiVE

Scotland first in UK to back Pfizer’s Inlyta

SMC also recommends Astellas' Xtandi but not Pfizer's Bosulif

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