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End of the line for intravenous bapineuzumab in Alzheimer’s

Negative trial results for Pfizer and Johnson & Johnson to concede defeat

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Pfizer sells Kent R&D centre to property consortium

Discovery Park Ltd takes over site 18 months after US pharma firm announced plans to exit it

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Trial and Error on a Digital Landscape

Hampered by regulation and fearful of failure, the pharmaceutical industry’s efforts in digital communication often seem hit and miss. But an industry that learns from its research mistakes really shouldn’t...

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Health 2.0 and what it means

Casting a light on the latest digital marketing trends

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Both feet first

David Avitable from JFK Communications charts the adoption of social media within the US life sciences arena

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Digital healthcare marketing trends to watch out for in 2012

Alastair McQueen, Senior Copywriter at eBee, explores the five hottest trends we’re likely to see in digital healthcare communications in 2012

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Effective networking

A quick, one-stop guide to social media channels – their uses, their implications, and their potential role within your tactics. From mass-reach social media websites to member-only portals…

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