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TVF Communications

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Healthcare communications to journalists “on life support”

Only 2% of journalists surveyed find information provided by pharma 'trustworthy'

Good news, bad news

The world will spend more on healthcare but will spend it differently

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Medmeme appoints Dr Joseph Laudano to medical affairs role

He joins the company from Alliqua Biomedical

The new pharma marketing playbook

Do you know about the 5 key areas that must be in your pharma marketing playbook?

An agency called Owen

Shift to value-based medicine will boost mHealth uptake

Advances in devices and network coverage will also both contribute, say analysts

Pharma Customer Centricity

Pharma needs to evolve from customer-centricity to stakeholder-centricity

Customer-centricity and patient-centricity is no longer enough for pharma sales and marketing strategies as digital promises better customer experiences for all pharma stakeholders.

An agency called Owen

- PMLiVE

Alzheon says data backs potential of Alzheimer’s candidate

US biotech points to new analysis of phase III results for tramiprosate

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J+D expands its Asian reach

The UK-based group partners with Japanese consulting firm

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Cohn & Wolf appoints Tamsin Tierney as deputy MD

She moves to the agency from Tonic Life

- PMLiVE

CV data sets up Novartis’ Ilaris for blockbuster sales

Drug shown to reduce major adverse cardiovascular events

How to plan, execute and refine an excellent congress experience

Medical congresses are one of the most important and intensive marketing activities a company can undertake. Here, Account Director Dolan Desai and Senior Creative Copywriter Dale Choate give you the...

Blue Latitude Health

- PMLiVE

Shire claims FDA approval for slow-cooked ADHD drug

Mydayis will reach the US market in the third quarter of the year

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