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TVF Communications

AZ launches breast cancer photo-sharing campaign

Social media campaign will see a selection of the pictures displayed in New York

Bristol Myers Squibb logo

BMS drops US application for ‘breakthrough’ hep C combination

Blames the 'rapidly evolving' market for asunaprevir withdrawal

- PMLiVE

Sanofi alerts US authorities over bribery allegations

Concerns raised by anonymous whistleblower

- PMLiVE

GSK unit takes new ofatumumab formulation into phase III

Studied in autoimmune disorder of the skin

- PMLiVE

CROS NT appoints Renee Covell as head of US operation

She brings over 20 years of experience to the contract research organisation

Turkey’s pharma market is ripe for profitability

But will the highly efficient market be hindered by the government price referencing system?

- PMLiVE

IPHA names Janssen’s Dr Leisha Daly as president

Has been vice president since 2012

- PMLiVE

Cancer Drugs Fund could take on a price assessment role

NHS England consults on a series of significant changes to Fund

- PMLiVE

Actavis buys infectious disease specialist Durata

Will acquire US-approved Dalvance as part of the deal

Teva Pharma logo

Teva scales back R&D as Copaxone competition looms

Copaxone accounts for almost 40% of its revenue

How to prepare and execute a multichannel campaign

You may be familiar with digital marketing, however Multichannel Marketing is quite different.

Blue Latitude Health

Facebook ‘considering’ new online health communities and apps

Social network is reportedly exploring healthcare options

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