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Segmentation of the healthcare customer base

Segmentation is far from simple and the list of tasks to undertake and questions to answer is not short. But if you get it right you’ll reap the rewards

PRA acquires ClinStar to expand in Eastern Europe

CRO will manage clinical trials in Russia, Ukraine, Belarus and the Baltic States

GlycoVaxyn appoints Gerd Zettlmeissl as chairman

He will join the Swiss vaccines company in June

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Roche chairman Franz Humer to step down

Will not stand for re-election in 2014

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Pfizer sues as Celebrex patent is reissued in US

Court extends exclusivity of osteoarthritis treatment by 18 months

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FDA knocks back Xarelto once again in ACS

Major setback for Bayer and Johnson & Johnson's oral anticoagulant

Is pharma applying digital quickly enough?

In a guest blog, Alex Butler looks at digital changes, and how pharma can learn from other industries

Pharma deals during February 2013

Deal Watch: Major pharma collaborations, acquisitions and agreements in the past month

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IQWiG rejects Cell Therapeutics’ Pixuvri

Rules non-Hodgkin lymphoma drug provides 'no additional benefit'

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Bayer fails to overturn Nexavar compulsory licence in India

Natco Pharma allowed to sell cut-price version of cancer drug

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AZ loses Crestor patent battle in Australia

Follows challenge from Apotex

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FDA approves J&J’s Bluetooth blood glucose monitor

Licenses iPhone, iPad and iPod Touch compatible monitoring system

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