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Patient-centricity for pharma marketers

In 2012, Melissa became a patient. Here she combines her experience, both as a patient and a pharma marketer, to provide five tips on how industry can become more patient-centric

ELC Group launches clinical trials offering

Consultancy says service will speed up regulatory submissions

Apple curates HCP iPhone and iPad apps

Sanofi bags first pharma place on new iTunes App Store collection lists

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Online tycoons announce first winners of $33m research prize

Billionaire founders of Facebook and Google among those behind Breakthrough Prize in Life Sciences

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Novartis, Roche under scrutiny in Italy on Avastin/Lucentis collusion claims

Antitrust authorities in Italy open investigation into the pharma companies

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UCB signs research deal for novel neuroscience drugs

Partners with structural biology company ConfometRx

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Actavis sales rise but profits slump as Lipitor effect recedes

Reports first set of results since merger with Watson

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Merck to develop biosimilars with Samsung-Biogen joint venture

Agreement with Samsung Bioepis covers several candidates

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Carolyn Dodd returns to Insight Research Group

Appointed to director-level position almost 20 years after last serving at the research firm

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Payers: Go compare

Thought Leader: Consumers have lost faith in comparison sites - pharma can avoid the same fate by sticking to some dos and don’ts when building BIMs

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Cohn & Wolfe appoints new senior healthcare director

Christine Chapman joins from Weber Shandwick

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Mash Health joins Cello Group

Will sit alongside Insight, MSI, CBS, MedErgy and TVE

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