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- PMLiVE

WHO appoints regional director for the Americas

Dominica’s Dr Carissa Etienne has rich history in healthcare policy

- PMLiVE

Making the switch to OTC

Loyalty strategies are much easier to implement in the OTC segment making switching an attractive option for pharma

Emotional connection helps build trust in pharma products

Can be just as important as a product's functional characteristics, according US study

- PMLiVE

Allergan boosts migraine standing with $1bn acquisition

Acquires Californian neurology specialist MAP Pharmaceuticals

- PMLiVE

Amgen profits down on rising costs

R&D and general operating expenses cancel out rise in product sales

- PMLiVE

Roche’s Avastin gains new US colon cancer approval

Patients can continue to use drug once disease progresses

- PMLiVE

Teva suffers setback as Nuvigil fails late-stage trial

Disappointing results in treating bipolar disorder but drug development continues

Novartis building

Novartis expects tough 2013 before a return to growth

Says it will take a year for new medicine sales to overcome Diovan patent loss

- PMLiVE

Bayer’s Jörg Reinhardt to replace Daniel Vasella as Novartis chair

Vasella leaves after 17 years at Swiss pharma company

Dodge promotes Chowning Johnson Aguilera to vice president

Healthcare industry veteran to provide strategic oversight for US comms agency

Industry body recommends flexibility while economic pressures continue

HCA report highlights opportunity during financial uncertainty

Melanoma smartphone app claims ‘highly variable’

Applications that assess skin cancer risk often misclassify lesions

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