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- PMLiVE

UAE

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The rise and rise of Generation Now

Investigating the positive changes millennials are bringing to healthcare

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Behavioural science in 2030

A psychological perspective on the future role of personalised medicine

Dispensing with the past

The pharma boards of the future

Celgene building

Celgene engages IBM Watson for patient safety work

Aims to improve its pharmacovigilance methods with a new cloud-based platform

Immunisation politicised

The case of Human Papilloma Virus

- PMLiVE

Merck licenses University of Edinburgh research tool

Gains access to novel disease progression technology

- PMLiVE

Pharma ‘could do better’ on social media engagement

Industry is comfortable with the tech but has work to do on its approach

- PMLiVE

Roche creates the Fight IPF choir for disease awareness campaign

Aims to raise the lung disease's profile and inform patients and their families

- PMLiVE

Time for a new language for asthma?

Many patients lack an understanding of what ‘control’ means

Celgene plans real-world study using Apple’s ResearchKit

Will develop an iPhone app to assess burden of chronic anaemia

Celgene building

Celgene plans real-world study using Apple’s ResearchKit

Will develop an iPhone app to assess burden of chronic anaemia

- PMLiVE

Mastering the rare disease challenge

Identifying expertise and customising communication in orphan drug marketing

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