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UAE

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Healthcare costs

The technology poised to drive down the cost of healthcare

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Catalyx and Health Agency form strategic partnership

Will create targeted healthcare campaigns with crowdsourced intelligence

Healthcare business and operating models redefined

How critical healthcare needs can be met more efficiently and effectively

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Coming to an understanding

EphMRA’s Dr Thomas Hein on how market research in pharma has been changing

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The hitchhiker’s guide to the millennial healthcare professional

Originally written in the late 1970s, Douglas Adams’ well-loved sci-fi masterpiece, The Hitchhiker’s Guide To The Galaxy, tells the story of Arthur Dent as he flees Earth shortly before it’s...

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Chinese biotech claims 90% cure rate for CAR-T therapy

Innovative Cellular Therapeutics presents ‘stellar’ immunotherapy data

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The future of meetings

Virtual meetings for HCPs

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SEO for the healthcare industry

Gaining online visibility in any disease area remains a challenge for marketers

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IMS Health to merge with Quintiles

Will create pharma services firm worth almost $18bn

It’s a digital hat trick for Pegasus as it scoops GOLD and two SILVERS at the PM Society Digital Awards 2016

Pegasus received three top accolades at the PM Society Digital Media Awards 2016, including gold for the highly acclaimed Craft: Best Innovation award with Biogen’s MS Explorer, and two silvers...

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Is it possible to change behaviour virtually?

Changing behaviour requires a combination of science and art. As technology evolves, so does the breadth of mechanisms (the ‘art’) through which we can deliver science-based, behaviour-change interventions. As the...

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Managing real world data governance

An aspirational framework to make the most of data and its role in improving patient care

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