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- PMLiVE

understanding patient data

- PMLiVE

Delivering accessible healthcare

The future of consumer health, community pharmacists and collaboration

Getting real about patient support

The right application of data can have a transformative effect on patient care

- PMLiVE

AstraZeneca and PatientsLikeMe team up on real-world data

Two groups hoping to harness the power of the patient forum network

- PMLiVE

Open health data network launches in US

'Open Humans’ wants people to share health information to accelerate medical breakthroughs

National Institute for Health and Care Excellence NICE logo

Patients should have a say in their medication, claims NICE

Also states health practitioners should be able to share information

- PMLiVE

FDA outlines its plans to simplify DTC ads for consumers

Hopes customer-friendly terminology will aid healthcare decisions

Top 7 Trends in Pharma Marketing for 2015

Toward the end of 2014 the Blue Latitude team gathered together for breakfast in the boardroom to discuss how pharma marketing will change in the year ahead and what trends...

Blue Latitude Health

AstraZeneca AZ global R&D corporate HQ

AstraZeneca cements links with Cambridge University

Agrees a series of collaborations in areas such as Alzheimer's and multiple sclerosis

- PMLiVE

Pharma needs to make better use of data

Survey finds industry is more concerned with data breaches than analysis

- PMLiVE

New technology can unlock revenue opportunities for pharma brands

Keep engaged with customers as new touchpoints emerge

- PMLiVE

PatientsLikeMe pushes data sharing

The ‘Data for Good’ campaign will encourage health data sharing to advance medical research

- PMLiVE

Use data responsibly

It’s imperative that opening up clinical trial data doesn’t compromise patient safety

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