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- PMLiVE

Value-Based Cancer Care

- PMLiVE

Key product launch challenges: creating a successful product launch

Launching a treatment is a complex process that involves maximizing impact for all stakeholders, from providers to patients. It requires the strategic alignment of each pivotal moment, from regulatory approvals...

- PMLiVE

Pfizer’s Litfulo recommended by NICE as first treatment for severe alopecia areata

Up to 14,000 patients living with the autoimmune disease could benefit from NICE’s decision

- PMLiVE

AbbVie’s Produodopa rolled out by NHS England for advanced Parkinson’s patients

The roll out follows NICE’s recommendation of the treatment in October 2023

- PMLiVE

Johnson & Johnson’s Tecvayli receives FDA approval for reduced dosing in multiple myeloma patients

More than 35,000 cases of the blood cancer are expected to be diagnosed in the US this year

Can Cinderella save us?

PACE announces partnership with UKHSA to tackle antimicrobial resistance

AMR is designated by WHO as one of the top ten threats to global public health

- PMLiVE

Is your pharma brand site meeting HCP expectations? Our checklist of common mistakes

Here’s 8 things you can check your brand site for today to ensure it’s delivering, and engaging HCPs.

Graphite Digital

- PMLiVE

US study identifies over 275 million new genetic variants from NIH research programme

Researchers could use the findings to better understand the genetic influences on health and disease

- PMLiVE

Almirall gains rights to Novo Nordisk’s IL-21 blocker for dermatological diseases

NN-8828 has been developed up to phase 2 in non-dermatological indications

- PMLiVE

Pfizer’s Velsipity granted EC approval for ulcerative colitis in patients aged from 16 years

The immune-mediated inflammatory bowel disease affects approximately 2.6 million people in Europe

- PMLiVE

Edelman appoints Jenni Mercer as UK head of healthcare marketing

Mercer joins the communications firm from Evoke, an Inizio company

- PMLiVE

performance.io propels global reach and sets sail in Japan

The agency has also welcomed Ted Makiyi as vice president, client relations Japan and Kay Shigemori as senior content manager

- PMLiVE

THE SECRET TO EFFECTIVE IMPACT MEASUREMENT IN DIGITAL MEDICAL EDUCATION

Moving away from 'vanity' metrics towards demonstrating real value for healthcare professionals and their patients, the time is right to evolve impact measurement in digital medical education.

EPG Health

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