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- PMLiVE

Value communications

The European Medicines Agency: PRIME’d for access?

Leela Barham examines the impact of the EMA's PRIME fast track system after two years

- PMLiVE

AMICULUM launch specialist agency

Seques will be led by Jenny Szkolar and Patricia Jones

- PMLiVE

AMICULUM boosts global healthcare communications offering with a new specialist agency, Seques®

AMICULUM is entering its 18th year of growth as an independent healthcare communications and consulting business. Today we are delighted to announce the launch of the first communications agency specializing...

AMICULUM

- PMLiVE

Agency round up news

Executive Insight re-launches website, precisioneffect acquires healthcare agency and AMICULUM opens new office

- PMLiVE

Understanding HCPs to build a meaningful brand

In the regulated world of pharmaceutical marketing,  how can a brand build a meaningful relationship with its customers? This article explores healthcare professionals’ (HCPs) perceptions of pharmaceutical companies, using analysis of...

Segmentation, evolved

My research into the evolution of the life science industry reveals broad, sweeping trends, as I wrote about in previous PME articles such as “Selection Pressures” and “Explosive Evolution”. But...

International digital pharma marketing: 10 common problems

Your digital marketing challenges are probably shared by peers in other departments and companies. The good news is that such problems often have simple solutions, or can be avoided completely...

Anthill Agency

Digital pharma marketing: 5 ways to avoid localisation problems

Localisation of digital materials isn’t difficult but it can go wrong. Here’s how to keep everything on track.

Anthill Agency

- PMLiVE

Duchenne UK and pharma partner pilot data-sharing HTA approach

Pfizer, Roche and PTC Therapeutics are among those participating in Project Hercules

Digital marketing: how to build internal support

Many problems with digital communications can be traced back to internal communications. Here’s how to get the support your need.

Anthill Agency

Are you providing the kind of content that affiliates want? 5 questions to answer.

To ensure that your content gets used by local markets and has a real impact, consider these questions when commissioning core materials.

Anthill Agency

How to provide affiliate-friendly content

To ensure that your core content gets used by affiliates, empowerment is key. Here are two simple strategies to achieve it.

Anthill Agency

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