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value

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How AbbVie Care is putting patients at the centre

And why this is good news for everyone

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Harnessing commercial innovation

Novo Nordisk’s Christian Kanstrup on meeting challenges head-on and preparing for an era of launches

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Pharma’s reputation rises, but pricing still a sore point

Patient group survey sees the industry's corporate reputation increase

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A better direction

Could behavioural science be the key to improving patient outcomes?

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The new EU clinical trial lay summaries

New regulations will require both a trial summary and a lay person’s summary

The new EU clinical trial lay summaries

New regulations will require both a trial summary and a lay person’s summary

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The Italian Job

Therapy efficacy and value-based reimbursement models

Eli Lilly HQ

Lilly wins European approval for lung cancer drug Portrazza

First biologic licenced in EU as a first-line treatment for adults with NSCLC

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Searching for health

Janssen France’s Emmanuelle Quiles on finding ways to produce pharma innovations in a challenging environment

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The price is right?

To market new innovation against a backdrop of restricted budgets, companies must work hard - and start early

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A five-step plan for patient-centred digital communications

Every functional area should be able to interact with patients

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Reflections on marketing excellence

Looking back over 20 years of change in pharma marketing

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