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Bupa mockumentary to get people walking

Uses spoof character Chad Strider as part of global digital marketing campaign

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Incubating biotech’s future

The trials of nurturing the next generation of small to medium-sized biotechnology firms

Interview: Allan Hillgrove, Boehringer

Boehringer’s head of sales and marketing on access, partnerships and China on an important year for the German pharma company

Putin – pharma’s friend or foe in Russia?

Assessing the opportunities and challenges for pharmaceutical companies entering the Russian market

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US obesity campaign launches

The OAC’s ‘Your Weight Matters’ campaign aims to encourage Americans to discuss weight issues with their healthcare providers

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A breath of fresh air

Is the ‘freshness index’ a valuable tool for measuring a company’s innovation?

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How Russian lifestyles are affecting the nation’s healthcare

Russian lifestyles present a significant challenge to the country’s health services

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VIDEO interview: Neil Weir, UCB

Senior vice president of global research at UCB discusses the importance of patient-centricity and the value of collaboration

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UK market access: The importance of a local value story

Meeting the needs of the health service’s new stakeholders

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Outcomes shape the new European payer networks

In the new commercial reality of cost-constrained healthcare environments the payer is everywhere

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Malaria vaccine gives “unprecedented” results

Able to protect 12 out of 15 people in phase I trial

Roche's Perjeta pertuzumab

Roche’s breast cancer drug too expensive for NHS use

But pharma company says UK Government dithering on Perjeta patient access scheme

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