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Pharma Marketing Summit: From ”why” to ”how” in multichannel communications

For the first time we’re sharing our observations of pharma conferences — kicking off with our delegates’ views of the Annual Pharma Marketing Summit in Berlin last month.

Anthill Agency

- PMLiVE

Two-thirds of HCPs access drug data online every week

EPG survey also finds similar numbers search out treatment guidelines

What pharma needs to know about genomic data in 2016

Consultant David Cooney from Blue Latitude Health talks us through what this progress in genomics means for pharma in 2016.

Blue Latitude Health

- PMLiVE

Content Strategy for pharma: Maturing your approach in 2016

In this article, Consultant Adwoa Baah and Content Marketing Manager Liz Inskip take us through three things pharma can do to improve content strategy maturity within their organisations in 2016.

Blue Latitude Health

Key topics and trends for pharma and healthcare in 2016

Introducing PERSPECTIVE, the new digital magazine from Blue Latitude Health. A step beyond identifying top trends, this magazine explores key topics for 2016 for pharma and healthcare companies.

Blue Latitude Health

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