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VJOncology

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Using video as part of a healthcare marketing strategy

Information and entertainment are not mutually exclusive in the moving image

EMA expands adverse event reporting website

Opens it up to all nationally-authorised medicines

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AbbVie rethinks Shire merger in light of US tax crackdown

Follows action to discourage 'inversion deals' aimed at reducing corporate tax rates

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Generic drugs restricting market growth in Netherlands

GlobalData says Government focus on cheap copies is impacting industry

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Russian HIV vaccine heading for phase II trials

But trials could be affected by lack of funding

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Olysio drives J&J pharma sales

But hepatitis C drug set to face serious competition from Gilead Sciences

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SMC recommends Novartis’ Gilenya for severe form of MS

Leads wave of drug reimbursement opinions in Scotland

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Ashley Communications appoints Sarah Savage as director

She moves to the agency from WCG London

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Pharmacy Voice names head of comms

Melissa Fife joins from Forster Communications

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Changing behaviour with fast and slow thinking

Challenging the decision-making that underpins behaviour change

US approval for Philips’ telehealth applications

The programmes give clinicians real-time access to health data

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NICE working to tackle antimicrobial resistance

Two guidelines in development to improve NHS use of antibiotic drugs

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