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VJOncology

Are you talking to digital natives?

In 2014, ‘digitally-native HCPs’ will outnumber ‘digital immigrants’ – yet pharma’s marketing spend and strategy still disproportionally targets an ageing and less impressionable demographic

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Bayer drug cuts infusion burden in haemophilia A

Able to provide longer-term protection against bleeding episodes in late-stage trial

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Servier signs cancer collaboration with Cellectis

Will target leukaemia and five solid tumours

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Actavis ‘negotiating $25bn acquisition’ of Forest

Generic company reportedly in late-stage takeover talks

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Senior changes at EMA

New head of IT and chair of committee for advanced therapies

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MHRA announces senior appointment

Neil McGuire joins as clinical director of medical devices

Define the patient burden in rare diseases

Putting patients and carers at the heart of the value demonstration equation in orphan drugs is key

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BHF uses LEGO in first aid campaign

Uses toy to promote use of hands-only CPR

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Novartis enters PD-1 race via CoStim acquisition

Expands presence in cancer immunotherapies

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FDA backs BioMarin drug for rare enzyme disorder

Vimizim is first drug approved in US under rare paediatric disease priority review

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FDA knocks back J&J and Bayer’s Xarelto in ACS

Follows unanimous negative committee vote

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EFPIA looks to Lilly for head of comms

Pharma trade body hires Liam English

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