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Effective strategic planning

The advantages of being nimble when responding to challenges

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J&J seeks US OK to add CV claim to Invokana label

If approved the treatment could better compete with rivals Jardiance and Victoza

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Universal flu vaccine heads for UK trials

New vaccine targets core proteins of the virus

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Hard Brexit could cost UK healthcare sector £2bn per year

Pharma and medical supply firms may face 10% revenue drop

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Egg launches wearable patient insight experience ‘Virtual Mile’

The Virtual Mile glasses will pair with an app and make audio and visual recordings

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Belgium’s TiGenix appoints Dr Gregory Gordon

He takes up a role as head of its US medical development

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Emotive expands client services team

Rob Mackichan and Nick Greenway join the agency

David Horn Solomon takes the helm of Akari Therapeutics

He joins as its chief executive officer

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The magic of mobile working

Lucid Communications Group Ltd. has implemented new ways of agile working across its offices to attract top talent and facilitate the company’s continued growth in the strategic medical communications industry.

Lucid Group Communications Limited

Brand Planning Model

Multi-channel Marketing Brand Planning Methodology

Our 4-phase methodology will help demystify the inevitable complexity resulting from combining brand planning with multi-channel marketing.

An agency called Owen

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Ablynx buoyant as lead antibody aces phase III trial

Caplacizumab met its primary endpoint and reduced aTTP-related death by 74%

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NICE backs Sanofi’s Kevzara for routine NHS use

Recommends the RA treatment in combination with methotrexate

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