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- PMLiVE

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Inspired Science hires Peter Levantis to head medical writing team

He joins from MJL Advertising, where he was acting copy director

Cardiorentis hires Tonic Life for global PR strategy

Agency to raise the drug company’s profile in the cardiology drug market

- PMLiVE

Ruder Finn focuses on mHealth with new healthcare tech division

Will begin with a team of four led by Emma Sinden

Think differently about digital strategy

Why the change to digital communications means we need a different strategic approach

- PMLiVE

How to choose your social media platform

One of the most important factors to consider is the localisation of your audience

- PMLiVE

Are you really listening or just waiting to speak?

A modern social listening programme can indentify people’s motivations and information needs

The problem with targeting a healthcare message

A well-designed digital experience should account for all the different ways in which people look for information

- PMLiVE

Engaging with HCP digital channels in the right way

Why are we still talking about this and why does the pharmaceutical industry not appear to have adopted digital channels?

- PMLiVE

Won’t somebody think of the users?

An innovative initiative from Bayer is a prime example of a digital problem common to many pharma companies

Online education campaign results spell success for Doctors.net.uk

Over 6,000 GPs visited The Royal Marsden online educational site

- PMLiVE

Communications effectiveness – what are we really measuring?

When pharma clients demand more effectiveness, do they really know what they want, asks Michel Nakache?

- PMLiVE

Boehringer-Lilly tap into behavioural change for online diabetes programme

Part of the partners' Tradjenta marketing, My Well Planner offers personalised educational resources

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