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Communications effectiveness – what are we really measuring?

When pharma clients demand more effectiveness, do they really know what they want, asks Michel Nakache?

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Medical communications 2.0

How social is medical communications?

Interview: Dan Mathews on pharma marketing trends and the PMEA programme

The chair of judges for PMEA 2012 examines the current and future challenges for the sector

- PMLiVE

Interview: Dan Mathews on pharma marketing trends and the PMEA programme

The chair of judges for PMEA 2012 examines the current and future challenges for the sector

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