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- PMLiVE

Wyeth

Novartis looks outside pharma for digital transformation

Appoints former Sainsbury's Argos executive Bertrand Bodson

FDA poised to start digital health pilot

Forms a key part of the agency's new digital innovation action plan

- PMLiVE

Are we #winning?

Is healthcare fully embracing the Digital Opinion Leader (DOL)?

- PMLiVE

Boehringer Ingelheim launches new digital innovation team

BI X will aim to accelerate research and development

How to choose your digital channels

Like any other areas of marketing, pharma digital communication is subject to fashion. A new technology arrives, people naturally get excited. Meanwhile, established communication technologies receive less focus (even if...

Anthill Agency

Celgene building

Celgene steps back from $1bn Sutro acquisition

Instead opts for amended licensing deal with US biotech

- PMLiVE

European CTR implementation advances ethical assessment of clinical trials

Assessment process is being integrated into national laws

GSK hands new chief digital officer a transformative remit

Karenann Terrell will join the pharma firm from Walmart

translational pharmacology medicine dose

Audit exposes gaps in pharma’s promises on trial transparency

Study group estimates nearly half of all clinical trials go unpublished

- PMLiVE

Engaging the digital healthcare professional

How to plan relevant customer strategies in the digital age

- PMLiVE

Managing medication non-adherence

How pharma can play its part by driving adherence through engaging solutions

- PMLiVE

Smart solutions

How technology could help pharma breathe new life into branded respiratory drugs

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