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- PMLiVE

Year in review

- PMLiVE

Asian patient groups give pharma above average marks for reputation

PatientView survey finds 49% believe sector has a good corporate reputation

- PMLiVE

Re-awakening the emotion in healthcare communications

How the healthcare industry can use emotive storytelling to engage its audience

- PMLiVE

‘Dear Pharma, stop talking, start delivering’

Three structural barriers that could cause patient engagement initiatives to fail

17 In Search of the Invisible Army

The caregivers' story

Havas Lynx

So, you want Uber to take you to the hospital?

Why using ride-sharing services in place of ambulance services is a bad idea

Generation Now: the impact of the millennial HCP on our world

Millennials are criticised as narcissistic, entitled and technology-obsessed, but our new campaign shows millennial healthcare professionals – mHCPs – in a different light. They have certainly grown up in a...

Havas Lynx

Rare diseases: meeting the challenge

Problems with regulating orphan drugs

- PMLiVE

The false economy of following the leader

How can companies in the sector shake things up?

german flag

Germany’s pharma market set for stable growth

Annual growth of 4.9% expected over next four years

- PMLiVE

Otsuka refiles ‘digital’ medicine for mental illness

Soluble sensor tracks drug ingestion and shares information with HCPs

- PMLiVE

Executional Excellence – creating work that works

In the Executional Excellence edition of Perspective magazine, we explore topics around the ‘executional excellence’ theme – creating work that works.

Blue Latitude Health

The three forces behind the re-imagining of patient care

Understanding patient-centricity

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