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Year in review

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Attracting doctors to low-demand specialties

A role for industry?

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Signal strength

Communications that connect

Why AI might be the rep’s best friend

When looking for the next big thing in digital communication, there’s nothing bigger than the sweeping changes promised by artificial intelligence. There’s little doubt that AI is coming to pharma...

Anthill Agency

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Real-world evidence

Have we come full-circle?

The conundrum of screening

The problem with the tests

Tightening medical device safety

European legislators seek to reduce patient exposure to safety risks

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Up close and personal

How the need for engagement and differentiation is helping pharma break down social barriers

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Proving real-world value

A focus on the industry

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The focus of global healthcare communication

Exploring marketing strategies

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The sound of silence puts the squeeze on generics and biosimilars

Medicines for Europe vows to get  governments talking to realise potential

US health reforms

Is the stage set for price controls in the US?

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Uniting around a common goal

The importance of the multidiscipline team

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