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Zayna Khayat

The true potential of mobile health tech

Are patients willing to adopt digital?

- PMLiVE

It’s all about patient outcomes… right?

Lessons from history: a design thinking perspective

Global mHealth market predicted to reach $58.8bn by 2020

And digital therapeutics could rival mainstream pharmaceutical products, according to a report

Improving NHS sustainability through service redesign partnerships and effective communications

With year-on-year increases in demand and the imperative to reduce its deficits, the NHS must look beyond merely doing more of the same if it is to become sustainable. Never...

NHS collaborates with VisualDX

CCGs will now have access to diagnostic clinical decision support resource

- PMLiVE

The call for a more strategic medical affairs community

How its leaders are stepping up to the plate

Building trust in our industry

For the last 18 years the Edelman Trust Barometer has tracked levels of trust across the world in the four institutions of business, government, media and NGOs. During that time...

- PMLiVE

Digital skills gap hinders UK healthcare innovation

Report calls for greater emphasis on HCPs’ digital and data literacy education

- PMLiVE

How Augmented reality is disrupting healthcare

Augmented reality (AR) gained widespread attention in the summer of 2016 with the addictive game, Pokémon Go. But these days, AR is not just for fun. This disruptive technology is...

- PMLiVE

Sir Bruce Keogh is appointed chair of judges for HSJ Awards

Sir Bruce Keogh, the former National Medical Director for NHS England, will chair the judges’ panel for the 37th annual HSJ Awards – the world’s largest healthcare awards programme.

Wilmington Healthcare

- PMLiVE

Passing fad or game changer?

Outcomes-based contracting in the life science sector

How buyer insights supported the development of an effective market strategy

Our client was developing a new product for HIV and needed to understand buyer willingness to pay in the emerging markets of South Africa, Kenya, and India. They needed to...

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