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Testing on a target market segment employed to evaluate advertising theme concepts. The testing results can determine the most appropriate brand concepts, appeals and positioning strategy concepts. Respondents give feedback via questionnaires, surveys or interviews.
See also:
Advertising research
Brand reinforcement
Brand strategy
Market research
Data collection
Related terms
Patent, Open observation, Personal data, Economic regulation, Quality of life trials, Purchasing power parities (PPP), Franchising, Strategic marketing concept, Health Care prepayment plan (HCPP) (US), Disease mongering, Marketing concept, Perfect competition, Latent demand, Industrial marketing, Marketing plan,
