All superheroes have a telling weakness and how they wield their powers is often a laser edge between salvation and disaster; a well-intentioned but misguided blast can derail a rescue act and leave a trail of issues.
Social media is healthcare’s new superhero, full of high-flying promise and an armoury of positive patient and HCP connectivity, working to combat the obstacles standing in the way of improved patient outcomes.
Its stage is expanding, with an ever-increasing number of search engines and platforms – from TikTok and Instagram to LinkedIn and Reddit – as the big tech players look to embed themselves as part of healthcare’s infrastructure.
The pharmaceutical industry’s current mission is to learn how to use these fresh powers without blowing up established engagement channels or falling foul of regulators. It is a comic book narrative with critical outcomes.
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