AIDA is a model of communication that describes the step-by-step process of persuading a customer to purchase (recommend or prescribe) a product.
See also:
Marketing plan
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Attention, interest, desire, action (AIDA)
Related terms
Efficiency, Phase III trials, Price fixing, Cartel, e-Prescribing, Logo, International Public Relations Association (IPRA), Sensitivity to change (pharmacoeconomics), Baseline, Equivalent advertising value (EAV), Deep linking, Drug-drug interaction, Sensitive data, British Pharmacological Society (BPS), Field marketing,