A group activity/method of problem solving, which allows people to generate ideas and concepts, raise questions and pose solutions. The best ideas rarely come from only one mind and this approach allows pooling of the collective talent of the team
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Brainstorm
Related terms
Opportunities to see (OTS), Segmentation strategies, Moving annual total (MAT), Promotional mix, Primary care, Return on investment (ROI)/Return on capital employed (ROCE), Long-range planning, Editor, Hard sell, Opportunities to hear (OTH), Sponsorship, Maturation, (Chartered) Institute of Public Relations (IPR), Pharmaceutical Pricing Regulation Scheme (PPRS), Forecasting,