When an organisation or individual produces a product that looks like a branded product and is packaged and presented in a manner to deceive the purchaser.
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Counterfeiting
Related terms
Attitudinal scaling, Launch plan, Click tracking, Cost per acquisition/action (CPA), Ad recall, Variable, Contextual marketing, Recognition tests, Unique page views, Preferred provider organisation (PPO), Above the fold, Strategic health authority (SHA), International nonproprietary name (INN), Adverse reaction, Computer-assisted telephone interviewing or computer-aided telephone interviewing (CATI),