When an organisation or individual produces a product that looks like a branded product and is packaged and presented in a manner to deceive the purchaser.
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Counterfeiting
Related terms
Asset-led marketing, Local advertising, Key success factor (KSF), Line extension, Buying behaviour, Community care, Social audit, Nonverbal communications, Diversification, Variable, Customer loyalty, Decision flow diagram, Concept development and testing, Prophylaxis, Quality of life (QOL),