An independent form of management that relies on taking risks and developing innovative ideas, akin to the style used in successful start-up firms.
See also:
Intrapreneur
Entrepreneur
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Intrapreneurship
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Informed consent document, Penetration pricing, Placebo effect, Product pipeline, Digital creative, Institute of Practitioners in Advertising (IPA), Registered trademark, Perfect competition, E, Cost-minimisation analysis (CMA), Positioning, Marketing decision support system (MDSS), Direct-to-consumer (DTC), Detail aid, Medicines and Healthcare products Regulatory Agency (MHRA),