An independent form of management that relies on taking risks and developing innovative ideas, akin to the style used in successful start-up firms.
See also:
Intrapreneur
Entrepreneur
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Intrapreneurship
Related terms
Preferred provider organisation (PPO), Variability, Standard treatment, Peer to peer (P2P) marketing, Above the line, Product class, Lobby firm, Health Status Instrument (Pharmacoeconomics), Small to medium enterprise (SME), Lobby, Marketing audit, Trade publications, Internal relations officer (IRO), Price maker, Pharmacy Benefit Manager (PBM),