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The numerical value assigned to how often an event occurs, sometimes within a given time period, eg, the number of time an advertisement appears in a month. Can also refer to the number of times a publication comes out in a given period of time, such as daily, weekly, quarterly, etc…
See also:
Ad tracking Research
Advertising Research
Advertorial
Reinforcement Advertising
Related terms
National Service Frameworks (NSF), Dichotomous question, F, Local advertising, Long term value (LTV), Commission on Human Medicines (CHM), Australian Medical Association (AMA), Sensitivity analysis (pharmacoeconomics), Account management, ACE PR Value, Mobile commerce (M-Commerce), Macro environment, Clinical trial enrolment, Disease awareness marketing, Mean,
