The value of a company or product over an extended period of time.
Businesses often classify their customer base in terms of the customers’ predicted long-term value (LTV). LTV may influence marketing strategies, particularly CRM and concern resolution. Within the marketing field LTV may be referenced with Customer Lifetime Value (CLV), Lifetime Customer Value (LCV), or Lifetime Value (also LTV) these being considered as the net present value of the cash flows attributed to the relationship with a customer.

See also:
Customer lifetime value (CLV)
Customer relationship management (CRM)