Speed dating has a woeful record for successful unions, with participants feeling empty by the imperative to cram life stories and achievements into three breathless minutes.
What should be an open door to meaningful exchange can easily become a forced encounter, frantic with repetitive conversation lines that have no relevance and little chance of creating lasting connections.
Pity the healthcare professional (HCP) who now faces a clamouring queue of suitors made louder by digital strategies that should make engagement easier, but often hit like a hard-sell hailstorm. It is little wonder that most are restricting pharma team access or retreating from meetings, either face-to-face or digitally.
Research has identified a critical gap between HCPs’ hunger for knowledge and learning, and the pharmaceutical industry’s ability to deliver relevant, tailored content. It should be a perfect match.
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