Collection of attributes giving a brand a recognisable unique quality. May be the result of marketing action or can simply be a result of market perception.
Search and browse hundreds of industry specific terms and phrases or suggest your own terms and definitions.
Brand personality
Related terms
Food And Drug Administration (FDA), Situation analysis, Column inches, Search engine optimisation (SEO), Depth interview, Post-testing, Corporate strategy, NHS Executive, Price fixing, Trend analysis, Search engine marketing (SEM), Four Ms, Patent, Healthy years equivalent (HYE), Homogeneous groups,