Collection of attributes giving a brand a recognisable unique quality. May be the result of marketing action or can simply be a result of market perception.
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Collection of attributes giving a brand a recognisable unique quality. May be the result of marketing action or can simply be a result of market perception.
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Lifestyle drug, Column inches, Internal relations officer (IRO), Quantitative objectives, Arm, Prevention trials, Transfer price, Franchising, Lead management, Strategic business unit (SBU), European Foundation for Quality Management (EFQM), Fax Preference Service (FPS), Moving annual total (MAT), Marketing plan, Customer lifetime value (CLV),