Collection of attributes giving a brand a recognisable unique quality. May be the result of marketing action or can simply be a result of market perception.
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Brand personality
Related terms
Field marketing, Territory, Safety assessment of marketed medicines studies (SAMM), Portfolio, Consumer, New Drug Application (NDA), Customer relationship management (CRM), Blind (clinical trial terms), Cost-effective (healthcare economics), Opportunities to hear (OTH), Placebo effect, Multimedia, Marketing concept, Quota, Horizon scanning,