The policies of a company with regard to its choice of businesses and customer groups.
See also:
Business Plan
Business Strategy
Corporate governance
Critical success factors
SMART objectives
Tactical planning
Vision
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Corporate strategy
Related terms
Relative advantage, Quality of life (QOL), Return on sales enablement (ROSE), Background Factors, Drug-drug interaction, Non-comparative, Life cycle (product), Brand mapping, British Pharmacological Society (BPS), Department of Health (DH), Blended e-learning, Cause-related marketing, Lead generation, Normative influence, Search engine marketing (SEM),