Business objectives that are defined in specific, numeral objectives, eg a certain percentage increase in sale.
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Quantitative objectives
Related terms
Pharmaceutical Pricing Regulation Scheme (PPRS), Gutter, Phase III trials, Formulary, Affinity marketing, Key account management, Parallel importing, Repositioning, Australian Medical Association (AMA), Cognitive dissonance, Trademark, Technical efficiency (pharmacoeconomics), Quality-adjusted life year (QALY), Marketing, Demographics,