The number of chances a reader/viewer will get to see an advertisement. A generic term used mainly in Europe describing frequency of media exposure. In the field of television, it is synonymous with frequency.
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Opportunities to hear (OTH)
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Opportunities to see (OTS)
Related terms
Segmentation, Informed consent document, Launch plan, Consumer, Brand reinforcement, European Medicines Agency, Decision flow diagram, Offensive marketing, Counterfeiting, ACE PR Value, National Institute for Health and Clinical Excellence (NICE), Direct mail, Core message, Umbrella pricing, Market value added (MVA),