The number of chances a reader/viewer will get to see an advertisement. A generic term used mainly in Europe describing frequency of media exposure. In the field of television, it is synonymous with frequency.
See also:
Opportunities to hear (OTH)
Search and browse hundreds of industry specific terms and phrases or suggest your own terms and definitions.
Opportunities to see (OTS)
Related terms
Lifestyle research, McKinsey Seven S’s of Management (or 7-S Model), Added value, Merchandising, Promotional plan, Repositioning, Company-specific training, Umbrella pricing, Sensitive data, Corporate governance, Franchising, Peer review, Epidemiology, Market penetration strategy, International Public Relations Association (IPRA),