The number of chances a reader/viewer will get to see an advertisement. A generic term used mainly in Europe describing frequency of media exposure. In the field of television, it is synonymous with frequency.
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Opportunities to hear (OTH)
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Opportunities to see (OTS)
Related terms
General practitioner (GP), Cash cow, J, Core message, Negative demand, Utility (pharmacoeconomics), Brand management, Logistics, e-Commerce, International nonproprietary name (INN), Territory management, Newspaper Licensing Agency (NLA), Data analysis, Reinforcement advertising, European Medicines Agency,