The number of chances a reader/viewer will get to see an advertisement. A generic term used mainly in Europe describing frequency of media exposure. In the field of television, it is synonymous with frequency.
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Opportunities to hear (OTH)
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Opportunities to see (OTS)
Related terms
Marketing decision support system (MDSS), Sampling, Attention, interest, desire, action (AIDA), Data processing, Indication, Terms A-Z, ACE PR Value, Confidence level, Morbidity, Deep linking, European Accreditation Council for CME (EACCME), PESTLE, Hypothesis, Awareness, interest, understanding, attitudes, purchase, repeat purchase (AIUAPR), Feature article,