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The value associated with a product or service as a result of a particular activity – in marketing, the activity might be branding or packaging. A standard calculation that measures Added Value is:
Added Value = Sale Cost of product/service MINUS the cost of producing the product.
See also:
Brand image
Packaging
Marketing
Related terms
Font, Campaign, Premium pricing, Advertising research, Co-operative, Trademark, Alternative service providers (ASP), Early adopters, Brand personality, Health Status Instrument (Pharmacoeconomics), Conjoint analysis, Regression analysis, Conflict of interest, Channels, Prescribing information,
