Exploration of future developments, opportunities and threats. Horizon scanning may explore existing issues and trends, as well as identifying new or potential issues.
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Horizon scanning
Related terms
Maintenance strategy, Account management, Electronic point of sale (EPOS) system, e-Learning, Strategic business unit (SBU), Baseline, Advertorial, Virtual community, Joint venture, Copy editor, e-Marketing, Latent demand, Socially responsible marketing, Procurement officer/manager, Technical efficiency (pharmacoeconomics),