A subject’s ability to recall information about a company’s product, advertisement or brand, but only when the subject has been prompted to think about specific elements of the product, advertisement or brand.
See also:
Recall test
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Prompted recall
Related terms
Reinforcement advertising, Ambient media, Field experiments, Hard sell, Healthy years equivalent (HYE), Corporate strategy, Efficiency, In-Company training, Marketing decision support system (MDSS), New product development (NPD), Relative advantage, Distance learning, Ad rotation, Customer relationship management (CRM), Segment,