A subject’s ability to recall information about a company’s product, advertisement or brand, but only when the subject has been prompted to think about specific elements of the product, advertisement or brand.
See also:
Recall test
Market research
Search and browse hundreds of industry specific terms and phrases or suggest your own terms and definitions.
Prompted recall
Related terms
Launch plan, Boston matrix, Direct response advertising (DRA), Latent demand, Environmental set, Marketing communications, Respondent fatigue, Business to business (B2B), Category management, Foundation Trust (FT), Segmentation, Sample (market research), Market forecast, Trial endpoint, Media schedule,