The testing of experimental drugs that occurs before they are used in humans. This can be done in test-tubes or using animals.
Search and browse hundreds of industry specific terms and phrases or suggest your own terms and definitions.
Pre-clinical trials
Related terms
National Readership Survey (NRS), Focus group moderator, Ad concept testing, External analysis, Rate card, Customer satisfaction, Environmental scanning, Small to medium enterprise (SME), Cost-minimisation analysis (CMA), Health Care Financing Administration (HCFA) (US), Launch plan, Toxicity, Guerrilla marketing, Above the fold, Double-blind trial,