The transmission of messages and emotions without using words, eg body language and appearance.
See also:
Marketing mix
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Nonverbal communications
Related terms
New product development (NPD), Beta Tests, Sensitivity to change (pharmacoeconomics), Quality-adjusted life year (QALY), Launch plan, Oligopsony, Point-of-purchase displays, Endpoint, Premium pricing, Mores, Prophylaxis, Interventions – clinical, Capital, Media planning, Statistical significance,