The angle taken in order to target the correct publications. A Press Release often summarises a core message. It is the concise, accurate, abbreviated summary of the more comprehensive matter available.
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Press release
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Core message
Related terms
Cardiothoracic, Discounted cash flow (DCF), Balanced Scorecard, Conjoint analysis, Eighty-twenty principle (Pareto Principle), Generic name, Quality of life trials, Launch, Internal analysis, Community care, International Clinical Trial Registry Platform (ICTRP), Screening trials, Business to consumer (B2C), Ad impression, Creatives,