The angle taken in order to target the correct publications. A Press Release often summarises a core message. It is the concise, accurate, abbreviated summary of the more comprehensive matter available.
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Press release
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Core message
Related terms
Tone of the media, Single-blind trial, Drug usage/utilisation review (DUR), Logo, Geo-demographics, Added value, Health Care Financing Administration (HCFA) (US), Mode, Umbrella pricing, Data cleansing, Creative director, Display advertisement, Unique page views, Efficiency, Regression analysis,