The main features of a product, both tangible and intangible, that give it value to a user.
See also:
Value preposition
Brand value
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Product attributes
Related terms
Prescription Medicines Code of Practice Authority (PMCPA), Brand revitalisation, Motivation research, Market follower, Majority fallacy, Treatment trials, Lobby, I, Focus groups, Latent click through, Toxicity, Clip or Clipping, Return on equity (ROE), Health economics, Unplanned cannibalisation,