A company, typically with lower shares and less resources, that is content to follow the market leaders rather than attempting to become challengers for leadership.
See also:
Market entry barrier
Market challenger
Market follower
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Market follower
Related terms
National Service Frameworks (NSF), Logistics, Subscriber list, Placebo effect, In-house, Adaptive scripting, Lobby, Food And Drug Administration (FDA), Mean, Health Maintenance Organisation (HMO), Point of sale (POS), International Clinical Trial Registry Platform (ICTRP), Entrepreneur, SMART objectives, Responsiveness,