A set of goals or outcomes that a company can track and serve a purpose to a company’s overall marketing plan.
Objectives should be “SMART”
- Specific
- Measurable
- Achievable
- Realistic
- Timed
See also:
Marketing Plan
SMART objectives
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Marketing objectives
Related terms
Organic growth/development, Models (or marketing models), Local advertising, Defining Advertising Goals for Measured Advertising Response (DAGMAR), Executive summary, Customer service, Macro environment, Gross Domestic Product (GDP), Marketing metrics, Syndicate groups, Hierarchy of Needs, Focus groups, Opinion leader, Health-related Quality of QOL, Click through rate (CTR),