Taking a programme out to a representative group of customers to test their reaction to it and evaluate its effectiveness in delivering the desired results before taking it to a wider audience .
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Pilot programme
Related terms
Chief Medical Officer (CMO), Sample (market research), Behavioural targeting, Trademark, Health Care Financing Administration (HCFA) (US), Advertising research, Logistics, Tone of the media, Infant, Franchising, Norms, Market penetration strategy, Cardiothoracic, Mission statement, Four Ms,