Taking a programme out to a representative group of customers to test their reaction to it and evaluate its effectiveness in delivering the desired results before taking it to a wider audience .
Search and browse hundreds of industry specific terms and phrases or suggest your own terms and definitions.
Pilot programme
Related terms
Loaded question, Merger and Acquisition (M&A), Business to consumer (B2C), DRIP Framework, Concordance, Association of the British Pharmaceutical Industry (ABPI), International Clinical Trial Registry Platform (ICTRP), Marginal analysis, National Change of Address (NCOA), Media schedule, Internal analysis, Price fixing, Statistical significance, Margin (profit), Quantitative research,