The buying habits and patterns of consumers in the purchase and use of goods and services.
See also:
Consumer
Customer focus
Customer
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Consumer behaviour
Related terms
Marketing consultant, License (product), Subscriber list, Trade publications, Verbatim, SMART objectives, Pharmaceutical Researchers and Manufacturers of America (PhRMA), Shelf life, Column inches, Demographics, Output evaluation, British Pharmacological Society (BPS), Penetration pricing, Placebo-controlled trial, Marginal analysis,