An invisible barrier to promotion, often felt by women or, similarly, by everyone in a small company with few opportunities.
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Glass ceiling
Related terms
Phase IV trials, Cost-minimisation analysis (CMA), Brand personality, Trial endpoint, Key success factor (KSF), Positioning, Health Care prepayment plan (HCPP) (US), Cause-related marketing, T, Launch plan, European Association of Communications Agencies (EACA), Hierarchy of Needs, Recognition tests, Social marketing, Price maker,