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A form of measuring PR success by multiplying the length of a piece of editorial by the number of columns. For example; On a six column page, the total available column inches would equal the number of inches high x the number of columns.
See also:
Public relations
Editorial
Related terms
Export marketing, International Clinical Trial Registry Platform (ICTRP), Marketing communications, Copy editor, Substantiation, Key account management, Patent, Greying, leisured, affluent, middle-aged (GLAM), Copywriting, Target publications, Respondent, Field experiments, Opinion leader, Contextual marketing, Treatment trials,
